understanding the people on the other side
zuaiworked on community and communications for an ai tutor for indian students.
a surviving temple at tivoli, etched around 1761. this belongs to piranesi’s vedute di roma: a series of views that turns real architecture into something worth looking at slowly. the pixelated surface gives way to the fine lines of the original as you look closer.
see the original at the meti’ve wanted to build something of my own for as long as i can remember.
i spend a lot of time thinking about design, tech, music and finance. i’m drawn to how things are made, how they make us feel, and why people choose them.
finance interests me as a way to understand how the world works — how money moves, how businesses grow, and how people make decisions when the outcome is uncertain.
rome seen across the water: the bridge and castel sant’angelo, around 1754. another view from the vedute di roma, but a different rhythm — the horizontal span of a bridge and the solid mass of a castle. the moving strip is a detail of this larger etching.
see the original at the metbuilding closet theory.
i’m leading product and tech at closet theory, a fashion-tech company born out of the foundery. a small team, a consumer idea, and a lot still to figure out.
this place was imagined. made around 1749–50, the drawbridge is part of piranesi’s carceri d’invenzione, or imaginary prisons. unlike the views of real places elsewhere on this page, its architecture belongs to an invented world.
see the original at the metlearning what it takes, by trying.
a few stops along the way. each one left me with something.
worked on community and communications for an ai tutor for indian students.
tried building a more personal way to hire, matching people and jobs by intent.
worked on product design for a fintech app for teens, with over 50,000 users.
led design for a cohort-based product management program.
tried building personalized learning for people at work. it didn’t work out. i didn’t stay with the problem long enough to solve it.
started a creative agency working with startups on their brands and content — identities, websites, pitch decks, packaging and social media.
worked on quantitative narratives and research, finding ways to make financial ideas easier to understand.
joined the foundery and began building in the consumer space. now leading product and tech at closet theory.
some things are easier to think through in writing.
what i’m reading, and what stays with me.
always up for a good conversation.
if you’re building something, exploring an idea, or thinking about any of the same questions, say hi. i’d like to hear about it.